May 6 2024  |  Retailers

Lagardère Travel Retail publishes annual industry-wide global report

By Hibah Noor

Lagardère Travel Retail reveals its latest report on industry trends

Lagardère Travel Retail has published its third trend report in the ‘Travel Experience Voices’ series, titled ‘Transforming today to step into tomorrow’.

This report presents cutting-edge industry insights collected from face-to-face interviews with airport and brand executives, exploring the main hot topics shaping the future of the travel retail and dining industry.

The Travel Experience Voices report spotlights three key themes front of mind in the industry today:

  • The growing trend of hybrid concepts
  • The imperative to invest in sustainable practices
  • The opportunity to join forces by implementing data sharing models throughout the entire ecosystem.

Lagardère Travel Retail underlines the importance of embracing hybrid concepts

According to Lagardère Travel Retail, through testimonies and case studies, the report showcases how industry stakeholders and airports are “proactively preparing for the future while championing sustainability”.

“We aim to serve both as a reflection of the industry’s journey thus far as well as a roadmap towards the future we aspire to create,” the company stated.

Lagardère Travel Retail has leveraged its strong relationships with airport landlords and brands globally, across the three business lines, to create this new report. ‘Transforming today to step into tomorrow’ brings together insights from face-to-face interviews with airports and brand senior executives, supplemented with key findings from a quantitative online survey taken by 58 airports and 150 brands across 27 countries as well as contributions from subject-matter experts.

Conducted between January and March 2024, these interviews and the online survey provide a comprehensive snapshot of the industry's current landscape and future trajectory.

“Through collaboration, innovation, and a shared commitment to sustainability, we move forward with optimism, shaping a Travel Retail industry that is more connected, vibrant, and sustainable than ever before,” Lagardère Travel Retail said.

Defining a responsible offer in travel retail

In his opening remarks, Dag Rasmussen, Chairman & CEO, said, “Lagardère Travel Retail In the vibrant tapestry of the Travel Retail sector, this year marks a pivotal chapter where innovation, sustainability, and digital transformation converge to redefine the boundaries of our industry.

“As we unveil this report, our journey through the evolving landscape of travel retail is marked by three cornerstone themes: embracing hybrid concepts, deepening our commitment to corporate social responsibility (CSR) and leveraging data. These themes are not just trends; they are the beacons guiding our strategic direction in an increasingly interconnected and conscious world.”


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